Clicking on the image will give you a the image in a bigger size making you abke to read the text
Friday, 26 November 2010
Audience
Clicking on the image will give you a the image in a bigger size making you abke to read the text
Action Plan
My action plan over the next four weeks including this week on how i will approach planning my trailer
Thursday, 25 November 2010
Case Study 3: Quantum of Solace
For the marketing campaign for this highly anticipated film for bond films they first released a teaser trailer around 6 months before the release date with a website which contained very little information regarding the film and posters were shown:
This was the teaser trailer released which was longer than most teasers probably due to its high popularity, it brings the audience upto date in what is happening in the world of bond but not giving them much idea on the narrative of the film and get people hyped up by it, i think this may be a good idea when producing mine with making it longer and due to my genre having longer scenes to raise emotion.
Around 2 months before the release date a theatrical trailer which included alot more scenes and gave a clearer insite into the narrative of the film was released along with another more posters:
This was the teaser trailer released which was longer than most teasers probably due to its high popularity, it brings the audience upto date in what is happening in the world of bond but not giving them much idea on the narrative of the film and get people hyped up by it, i think this may be a good idea when producing mine with making it longer and due to my genre having longer scenes to raise emotion.
Around 2 months before the release date a theatrical trailer which included alot more scenes and gave a clearer insite into the narrative of the film was released along with another more posters:
Tuesday, 23 November 2010
CASE STUDY 2: The Hurt Locker
The is a breakdown of the first 30-40 seconds of the Hurt Locker theatrical trailer, looking in to the content put into the trailer helping me able to understand how trailer are unsually put across to an audience and helping me be able to put ideas of these into my trailer.
The full theatrical trailer in its original form.
The full theatrical trailer in its original form.
Tuesday, 16 November 2010
Regulation and control
'U' Universal – Suitable for all
The BBFC (British Board of Film Classification) are a company that classify films and give them an appropriate age rating. They regulate any Film/DVD, video game, download or internet streaming where they then put them into different categories: U, PG, 12, 12a, 15 and 18. The following information is shown here BBFC
It is impossible to predict what might upset any particular child. But a ‘U’ film should be suitable for audiences aged four years and over. ‘U’ films should be set within a positive moral framework and should offer reassuring counterbalances to any violence, threat or horror.
If a work is particularly suitable for a pre-school child to view alone, this will be indicated in the Consumer Advice.
Discrimination - No discriminatory language or behaviour unless clearly disapproved of.
Drugs - No references to illegal drugs or drug misuse unless they are infrequent and innocuous, or there is a clear educational purpose or anti-drug message suitable for young children.
Horror - Scary sequences should be mild, brief and unlikely to cause undue anxiety to young children. The outcome should be reassuring.
Imitable behaviour - No potentially dangerous behaviour which young children are likely to copy. No emphasis on realistic or easily accessible weapons.
Language - Infrequent use only of very mild bad language.
Nudity - Occasional natural nudity, with no sexual context.
Sex - Mild sexual behaviour (for example, kissing) and references only (for example, to ‘making love’).
Theme - While problematic themes may be present, their treatment must be sensitive and appropriate for young children.
Violence - Mild violence only. Occasional mild threat or menace only.
'PG' - Parental Guidance
General viewing, but some scenes may be unsuitable for young children
Unaccompanied children of any age may watch. A ‘PG’ film should not disturb a child aged around eight or older. However, parents are advised to consider whether the content may upset younger or more sensitive children.
Discrimination - Discriminatory language or behaviour is unlikely to be acceptable unless clearly disapproved of or in an educational or historical context. Discrimination by a character with which children can readily identify is unlikely to be acceptable.
Drugs - References to illegal drugs or drug misuse must be innocuous or carry a suitable anti-drug message.
Horror - Frightening sequences should not be prolonged or intense. Fantasy settings may be a mitigating factor.
Imitable behaviour
No detail of potentially dangerous behaviour which young children are likely to copy. No glamorisation of realistic or easily accessible weapons.
Language - Mild bad language only.
Nudity - Natural nudity, with no sexual context.
Sex - Sexual activity may be implied, but should be discreet and infrequent. Mild sex references and innuendo only.
Theme - Where more serious issues are featured (for example, domestic violence) nothing in their treatment should condone unacceptable behaviour.
Violence - Moderate violence, without detail, may be allowed, if justified by its context (for example, history, comedy or fantasy).
Classification ’12A’/’12′
Suitable for 12 years and over
Exactly the same criteria are used to classify works at ‘12A’ and ‘12’. These categories are awarded where the material is suitable, in general, only for those aged 12 and over. Works classified at these categories may upset children under 12 or contain material which many parents will find unsuitable for them.
The ‘12A’ category exists only for cinema films. No one younger than 12 may see a ‘12A’ film in a cinema unless accompanied by an adult, and films classified ‘12A’ are not recommended for a child below 12. An adult may take a younger child if, in their judgement, the film is suitable for that particular child. In such circumstances, responsibility for allowing a child under 12 to view lies with the accompanying adult.
The ‘12’ category exists only for video works. No one younger than 12 may rent or buy a ‘12’ rated video work.
DiscriminationDiscriminatory language or behaviour must not be endorsed by the work as a whole. Aggressive discriminatory language or behaviour is unlikely to be acceptable unless clearly condemned.
Drugs - Any misuse of drugs must be infrequent and should not be glamorised or give instructional detail.
Horror - Moderate physical and psychological threat may be permitted, provided disturbing sequences are not frequent or sustained.
Imitable behaviour - Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied, or appear pain or harm free. Easily accessible weapons should not be glamorised.
Language - Moderate language is allowed. The use of strong language (for example, ‘fuck’) must be infrequent.
Nudity - Nudity is allowed, but in a sexual context must be brief and discreet.
Sex - Sexual activity may be briefly and discreetly portrayed. Sex references should not go beyond what is suitable for young teenagers. Frequent crude references are unlikely to be acceptable.
Theme - Mature themes are acceptable, but their treatment must be suitable for young teenagers.
Violence - Moderate violence is allowed but should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if justified by the context. Sexual violence may only be implied or briefly and discreetly indicated, and must have a strong contextual justification.
Classification ’15′
Suitable only for 15 years and over
No one younger than 15 may see a ‘15’ film in a cinema. No one younger than 15 may rent or buy a ‘15’ rated video work.
Discrimination
The work as a whole must not endorse discriminatory language or behaviour.
Drugs
Drug taking may be shown but the film as a whole must not promote or encourage drug misuse. The misuse of easily accessible and highly dangerous substances (for example, aerosols or solvents) is unlikely to be acceptable.
HorrorStrong threat and menace are permitted unless sadistic or sexualised.
Imitable behaviour - Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied. Easily accessible weapons should not be glamorised.
Language - There may be frequent use of strong language (for example, ‘fuck’). The strongest terms (for example, ‘cunt’) may be acceptable if justified by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable.
Nudity - Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or educational context.
Sex - Sexual activity may be portrayed without strong detail. There may be strong verbal references to sexual behaviour, but the strongest references are unlikely to be acceptable unless justified by context. Works whose primary purpose is sexual arousal or stimulation are unlikely to be acceptable.
Theme - No theme is prohibited, provided the treatment is appropriate for 15 year olds.
Violence - Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong sadistic or sexualised violence is also unlikely to be acceptable. There may be detailed verbal references to sexual violence but any portrayal of sexual violence must be discreet and have a strong contextual justification.
Classification ’18′
Suitable only for adults
No-one younger than 18 may see an ‘18’ film in a cinema.
No-one younger than 18 may rent or buy an ‘18’ rated video.
In line with the consistent findings of the BBFC’s public consultations and The Human Rights Act 1998, at ‘18’ the BBFC’s guideline concerns will not normally override the principle that adults should be free to choose their own entertainment. Exceptions are most likely in the following areas:
where the material is in breach of the criminal law, or has been created through the commission of a criminal offence
where material or treatment appears to the BBFC to risk harm to individuals or, through their behaviour, to society – for example, any detailed portrayal of violent or dangerous acts, or of illegal drug use, which may cause harm to public health or morals. This may include portrayals of sexual or sexualised violence which might, for example, eroticise or endorse sexual assault
where there are more explicit images of sexual activity which cannot be justified by context. Such images may be appropriate in ‘R18’ works, and in ‘sex works’ (see below) would normally be confined to that category.
In the case of video works (including video games), which may be more accessible to younger viewers, intervention may be more frequent than for cinema films.
Sex education at ‘18’
Where sex material genuinely seeks to inform and educate in matters such as human sexuality, safer sex and health, explicit images of sexual activity may be permitted.
Sex works at ‘18’
Sex works are works whose primary purpose is sexual arousal or stimulation. Sex works containing only material which may be simulated are generally passed ‘18’. Sex works containing clear images of real sex, strong fetish material, sexually explicit animated images, or other very strong sexual images will be confined to the ‘R18’ category. Material which is unacceptable in a sex work at ‘R18’ is also unacceptable in a sex work at ‘18’.
How will I use regulation and control to inform my production decisions?
I will use this to categories my trailer into a certain age group, at this moment in time from basic ideas and looking at the criteria i more than likely will be wanting to aim for the 15 category mainly due to the audience maybe lower than i first expected however keeping it high enough for there to be enough content for the genre to interest the audience. At this point i'm sure that there wont be hint of drug use or references to drugs, however if i do choose to contain drugs there wont be any promotion towards them. It will contain dangerous behaviour but will should not be detailed and would aim to not stay on peoples mind. It will have strong language maybe frequent but there will be use throughout. I doubt that there will be any nudity shown in the trailer but the film in general could contain slight nudity and the same with sex it will more than likely wont be shown in the trailer. Therewill be coverage of violence in the film however not so much in the trailer, nothing strong that may the audience feel disturbed or felling that they may re-enact what happened. I feel hat 12/12 a doesnt have a strong enough content for the content of the trailer i will be producing however i dont think at this moment that my film will have the sufficiancy of entering the 18 category, however this is still open if my film appear to change more towards this category.
The BBFC (British Board of Film Classification) are a company that classify films and give them an appropriate age rating. They regulate any Film/DVD, video game, download or internet streaming where they then put them into different categories: U, PG, 12, 12a, 15 and 18. The following information is shown here BBFC
It is impossible to predict what might upset any particular child. But a ‘U’ film should be suitable for audiences aged four years and over. ‘U’ films should be set within a positive moral framework and should offer reassuring counterbalances to any violence, threat or horror.
If a work is particularly suitable for a pre-school child to view alone, this will be indicated in the Consumer Advice.
Discrimination - No discriminatory language or behaviour unless clearly disapproved of.
Drugs - No references to illegal drugs or drug misuse unless they are infrequent and innocuous, or there is a clear educational purpose or anti-drug message suitable for young children.
Horror - Scary sequences should be mild, brief and unlikely to cause undue anxiety to young children. The outcome should be reassuring.
Imitable behaviour - No potentially dangerous behaviour which young children are likely to copy. No emphasis on realistic or easily accessible weapons.
Language - Infrequent use only of very mild bad language.
Nudity - Occasional natural nudity, with no sexual context.
Sex - Mild sexual behaviour (for example, kissing) and references only (for example, to ‘making love’).
Theme - While problematic themes may be present, their treatment must be sensitive and appropriate for young children.
Violence - Mild violence only. Occasional mild threat or menace only.
'PG' - Parental Guidance
General viewing, but some scenes may be unsuitable for young children
Unaccompanied children of any age may watch. A ‘PG’ film should not disturb a child aged around eight or older. However, parents are advised to consider whether the content may upset younger or more sensitive children.
Discrimination - Discriminatory language or behaviour is unlikely to be acceptable unless clearly disapproved of or in an educational or historical context. Discrimination by a character with which children can readily identify is unlikely to be acceptable.
Drugs - References to illegal drugs or drug misuse must be innocuous or carry a suitable anti-drug message.
Horror - Frightening sequences should not be prolonged or intense. Fantasy settings may be a mitigating factor.
Imitable behaviour
No detail of potentially dangerous behaviour which young children are likely to copy. No glamorisation of realistic or easily accessible weapons.
Language - Mild bad language only.
Nudity - Natural nudity, with no sexual context.
Sex - Sexual activity may be implied, but should be discreet and infrequent. Mild sex references and innuendo only.
Theme - Where more serious issues are featured (for example, domestic violence) nothing in their treatment should condone unacceptable behaviour.
Violence - Moderate violence, without detail, may be allowed, if justified by its context (for example, history, comedy or fantasy).
Classification ’12A’/’12′
Suitable for 12 years and over
Exactly the same criteria are used to classify works at ‘12A’ and ‘12’. These categories are awarded where the material is suitable, in general, only for those aged 12 and over. Works classified at these categories may upset children under 12 or contain material which many parents will find unsuitable for them.
The ‘12A’ category exists only for cinema films. No one younger than 12 may see a ‘12A’ film in a cinema unless accompanied by an adult, and films classified ‘12A’ are not recommended for a child below 12. An adult may take a younger child if, in their judgement, the film is suitable for that particular child. In such circumstances, responsibility for allowing a child under 12 to view lies with the accompanying adult.
The ‘12’ category exists only for video works. No one younger than 12 may rent or buy a ‘12’ rated video work.
DiscriminationDiscriminatory language or behaviour must not be endorsed by the work as a whole. Aggressive discriminatory language or behaviour is unlikely to be acceptable unless clearly condemned.
Drugs - Any misuse of drugs must be infrequent and should not be glamorised or give instructional detail.
Horror - Moderate physical and psychological threat may be permitted, provided disturbing sequences are not frequent or sustained.
Imitable behaviour - Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied, or appear pain or harm free. Easily accessible weapons should not be glamorised.
Language - Moderate language is allowed. The use of strong language (for example, ‘fuck’) must be infrequent.
Nudity - Nudity is allowed, but in a sexual context must be brief and discreet.
Sex - Sexual activity may be briefly and discreetly portrayed. Sex references should not go beyond what is suitable for young teenagers. Frequent crude references are unlikely to be acceptable.
Theme - Mature themes are acceptable, but their treatment must be suitable for young teenagers.
Violence - Moderate violence is allowed but should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if justified by the context. Sexual violence may only be implied or briefly and discreetly indicated, and must have a strong contextual justification.
Classification ’15′
Suitable only for 15 years and over
No one younger than 15 may see a ‘15’ film in a cinema. No one younger than 15 may rent or buy a ‘15’ rated video work.
Discrimination
The work as a whole must not endorse discriminatory language or behaviour.
Drugs
Drug taking may be shown but the film as a whole must not promote or encourage drug misuse. The misuse of easily accessible and highly dangerous substances (for example, aerosols or solvents) is unlikely to be acceptable.
HorrorStrong threat and menace are permitted unless sadistic or sexualised.
Imitable behaviour - Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied. Easily accessible weapons should not be glamorised.
Language - There may be frequent use of strong language (for example, ‘fuck’). The strongest terms (for example, ‘cunt’) may be acceptable if justified by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable.
Nudity - Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or educational context.
Sex - Sexual activity may be portrayed without strong detail. There may be strong verbal references to sexual behaviour, but the strongest references are unlikely to be acceptable unless justified by context. Works whose primary purpose is sexual arousal or stimulation are unlikely to be acceptable.
Theme - No theme is prohibited, provided the treatment is appropriate for 15 year olds.
Violence - Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong sadistic or sexualised violence is also unlikely to be acceptable. There may be detailed verbal references to sexual violence but any portrayal of sexual violence must be discreet and have a strong contextual justification.
Classification ’18′
Suitable only for adults
No-one younger than 18 may see an ‘18’ film in a cinema.
No-one younger than 18 may rent or buy an ‘18’ rated video.
In line with the consistent findings of the BBFC’s public consultations and The Human Rights Act 1998, at ‘18’ the BBFC’s guideline concerns will not normally override the principle that adults should be free to choose their own entertainment. Exceptions are most likely in the following areas:
where the material is in breach of the criminal law, or has been created through the commission of a criminal offence
where material or treatment appears to the BBFC to risk harm to individuals or, through their behaviour, to society – for example, any detailed portrayal of violent or dangerous acts, or of illegal drug use, which may cause harm to public health or morals. This may include portrayals of sexual or sexualised violence which might, for example, eroticise or endorse sexual assault
where there are more explicit images of sexual activity which cannot be justified by context. Such images may be appropriate in ‘R18’ works, and in ‘sex works’ (see below) would normally be confined to that category.
In the case of video works (including video games), which may be more accessible to younger viewers, intervention may be more frequent than for cinema films.
Sex education at ‘18’
Where sex material genuinely seeks to inform and educate in matters such as human sexuality, safer sex and health, explicit images of sexual activity may be permitted.
Sex works at ‘18’
Sex works are works whose primary purpose is sexual arousal or stimulation. Sex works containing only material which may be simulated are generally passed ‘18’. Sex works containing clear images of real sex, strong fetish material, sexually explicit animated images, or other very strong sexual images will be confined to the ‘R18’ category. Material which is unacceptable in a sex work at ‘R18’ is also unacceptable in a sex work at ‘18’.
How will I use regulation and control to inform my production decisions?
I will use this to categories my trailer into a certain age group, at this moment in time from basic ideas and looking at the criteria i more than likely will be wanting to aim for the 15 category mainly due to the audience maybe lower than i first expected however keeping it high enough for there to be enough content for the genre to interest the audience. At this point i'm sure that there wont be hint of drug use or references to drugs, however if i do choose to contain drugs there wont be any promotion towards them. It will contain dangerous behaviour but will should not be detailed and would aim to not stay on peoples mind. It will have strong language maybe frequent but there will be use throughout. I doubt that there will be any nudity shown in the trailer but the film in general could contain slight nudity and the same with sex it will more than likely wont be shown in the trailer. Therewill be coverage of violence in the film however not so much in the trailer, nothing strong that may the audience feel disturbed or felling that they may re-enact what happened. I feel hat 12/12 a doesnt have a strong enough content for the content of the trailer i will be producing however i dont think at this moment that my film will have the sufficiancy of entering the 18 category, however this is still open if my film appear to change more towards this category.
Saturday, 13 November 2010
Consuming Habits
As an audience we would be targeted as many ways possible by the film distribution companies to get across to more and more people to encourage them to watch their film. Usually they will mainly do this by releasing trailers both teaser and theatrical which would be shown in cinemas, over the internet such as sites like Youtube and free downloads for each one on iTunes, Television advertisements and more of an audio trailer would be shown on radio. Also a film website will be made so that if someone was interested in looking at more details about the film then this would be a more interactive way of looking at this by including features like interviews with the cast and crew, inside information and sneak peaks of short clips from the film and the trailer itself. A variety of posters will be produced that would be put in the cinema corridor, on the side of buses, in taxi cabs, in bus stops, on roadside billboards, adverts on the side of webpages and in magazines articles. And still companies are looking for new and imaginative ways of showing more and more people their films to get a bigger audience to consume their product.
Friday, 12 November 2010
Look into Websites and posters
The poster shows a main image clearly stating the film but by using a photo that may puzzle the audience that maybe unfamiliar with the story, I shows the title of the film in a larger font than the rest and the text in general is away from the main is satying out of the green zone of which is the focus of the main image however it does have a phrase linking with the plot of the film and by placing it where it is shows its importance.
This would be a good basic layout to stick to many film websites stick with the basic plan, this page also has a pop out trailer which i may interpret into my own website.
This website Shows the title of the film at the top of the page with the trailer filling most of the screen coaxing the audience into watching the film and at the bottom shows that the film is available in 3D promoting there new technology available. The background image shows a key scene into the story but with its own twist which is a good feature to consider.
This poster is similar to the website however it gives you a date on when the film is released which is always handy it keeps with the original image.
From looking at various poster its plain to see that keeping the poster plain with the main image as the centrepiece and very little text on the poster, consisting of only the needed details. The websites are similar only that they tend to contain the trailer as a popup and be the focus of the page.
Thursday, 11 November 2010
The Reception Theory
The reception theory is based that no text has one meaning. It says that the audience themselves help to create to create meanings of the text and seen as though we all decode them in individual ways which could be a result from our upbringing, the mood we are in, the place where we are at the time or any combination of these. Also factors such as gender, our place inside society, and the context.
David Morley, his study of audience response to the BBC programme Nationwide was designed to analyse the different ways in which viewers interpreted media texts. David Morley said that audiences usually fell into 3 groups.
How will i use this theory to inform my production decisions?
I will use this theory to make my trailer so that the audience can decode easily what is happening, making them able to understand the main plot to the film, the genre and basic setting and location. There will be the 'preferred/dominant reading' who will be may main audience who will decode my trailer in a way i aim to, where as the 'negotiated reading' and 'Oppositional reading' group will be the audience that may have an interest but would decode the trailer in a way that wasn't aimed, therefor making there own opinion from this.
David Morley, his study of audience response to the BBC programme Nationwide was designed to analyse the different ways in which viewers interpreted media texts. David Morley said that audiences usually fell into 3 groups.
- Preferred/dominant reading
The preferred reading is the reading media producers hope will take from the text.
Oppositional Reading
Audience members from outside the target audience may reject the preferred reading, receiving their own alternative message.
Negotiated reading
The way in which audiences acknowlegde the preferred reading, but modify it to suit their own values and opinions.
How will i use this theory to inform my production decisions?
I will use this theory to make my trailer so that the audience can decode easily what is happening, making them able to understand the main plot to the film, the genre and basic setting and location. There will be the 'preferred/dominant reading' who will be may main audience who will decode my trailer in a way i aim to, where as the 'negotiated reading' and 'Oppositional reading' group will be the audience that may have an interest but would decode the trailer in a way that wasn't aimed, therefor making there own opinion from this.
Thursday, 4 November 2010
Uses and Gratiifications
This theory is basically trying to get across to you by saying that well all use media in different ways and make choices from those decisions, so when consuming a text we don't just want entertainment we are also looking to learn something from this. There are four ways that an audience nowadays would maybe want to get gratification from media text these are.
1. Information: we want to find out about society and the world - we want to satisfy our curiosity. News and documentaries are the perfect way of giving us the sense that we are learning about the world.
2. We may watch Television in order to look for models for our behaviour an example of this would be that we may identify certain qualities from a person that we may also see in a soap. The characters help us decide what we feel about ourselves and if we agree with their actions and they succeed we feel better about it.
3. Integration and social Interaction: We use the media in order to find out more about the circumstances of other people. Watching a show helps us to empathise and sympathies with the lives of others. At the same time television may help us to get on with our real friends as we are able to talk about the media with them.
4. Entertainment: We use the media simply for our enjoyment, relaxation or just to fill time.
With this theory you usually would find that most of the media would give you gratifications in more than one of these areas.
How will i use this theory to inform my production decisions?
I will use this theory to target my audience for when an audience is watching my trailer they will mainly seek entertainment just for sheer enjoyment and pleasure however also for information because it will have content which maybe some of the audience may learn certain things that they may have interest into. Also there maybe characters that certain people in the audience may relate to in certain ways.
1. Information: we want to find out about society and the world - we want to satisfy our curiosity. News and documentaries are the perfect way of giving us the sense that we are learning about the world.
2. We may watch Television in order to look for models for our behaviour an example of this would be that we may identify certain qualities from a person that we may also see in a soap. The characters help us decide what we feel about ourselves and if we agree with their actions and they succeed we feel better about it.
3. Integration and social Interaction: We use the media in order to find out more about the circumstances of other people. Watching a show helps us to empathise and sympathies with the lives of others. At the same time television may help us to get on with our real friends as we are able to talk about the media with them.
4. Entertainment: We use the media simply for our enjoyment, relaxation or just to fill time.
With this theory you usually would find that most of the media would give you gratifications in more than one of these areas.
How will i use this theory to inform my production decisions?
I will use this theory to target my audience for when an audience is watching my trailer they will mainly seek entertainment just for sheer enjoyment and pleasure however also for information because it will have content which maybe some of the audience may learn certain things that they may have interest into. Also there maybe characters that certain people in the audience may relate to in certain ways.
How i would use audience categorisation
When targeting my audience i will be aiming my film trailer when looking into the National Readership Survey (NRS) there way of categorising people is used mainly for magazines but is used for basically targeting film as well the use a system called socio economic groups which looks at their occupation, economic status, education and background.In this way of grouping i would be targeting mainly toward the C2 and D categories due to they having more of a social life and not to focused on work meaning they would have time to go to the cinema usually meaning that they will have an interest into up and coming films therefor browsing trailers before the film is released. When looking at grouping by 'Life style choices' i would be aiming it at the aspires group who are maybe at university or 6th from who who have high aspirations and also at the achievers who have got qualifications and are now working, not specifically high earning but still have some money in the pocket.
I will try and use recognisable characters which the audience could relate to in aspects of there age, gender, education, social class and income.
I will try and use recognisable characters which the audience could relate to in aspects of there age, gender, education, social class and income.
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