Case Study 3: Quantum of Solace

For the marketing campaign for this highly anticipated film for bond films they first released a teaser trailer around 6 months before the release date with a website which contained very little information regarding the film and posters were shown:

This was the teaser trailer released which was longer than most teasers probably due to its high popularity, it brings the audience upto date in what is happening in the world of bond but not giving them much idea on the narrative of the film and get people hyped up by it, i think this may be a good idea when producing mine with making it longer and due to my genre having longer scenes to raise emotion.


Around 2 months before the release date a theatrical trailer which included alot more scenes and gave a clearer insite into the narrative of the film was released along with another more posters: